Survey
Consumer Tracking
- information services for the consumer durables sector
- information services for marketing professionals
Quantitative research
- Opinion Polls such as:
- election polling
- life quality & stratification studies
- Economic Surveys
- self-administered questionnaires
- salary surveys
- interviewer-assisted surveys
Qualitative research
- Consumer attitudes research
Discussion / Focus groups
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Economic & Social Research
- Business environment research
- Business-to-Business (B2B) studies
Marketing research
- Marketing analysis and evaluation
- Segmentation studies
- Privatization evaluation / studies
- Advertising assessment
- Copy tests
- Before/ after impact tests
Media research
- TV and radio audience research
Media evaluation |
